Our Story


Alexander, in his very first necktie.


For his high-school yearbook, Alexander designed an advertisement… for an exciting new company.


Launch of our first website. Designed by Alexander – it was a new and rare thing in 2002 to see a luxury e-commerce platform.


The New York Times featured an Alexander Olch necktie as the #1 tie to buy for Father’s Day. A milestone for a small company that was only selling online.


The Alexander Olch collection made its exclusive debut at Bergdorf Goodman Mens in New York. To celebrate the debut, Bergdorf unveiled a special window on 59th Street.


Since 2002, Alexander was at work on his debut feature film – THE WINDMILL MOVIE. Premiered at the New York Film Festival 2008, opened at Film Forum in New York, and on HBO in 2009, the film tells the story of Alexander’s mentor from Harvard, Richard P. Rogers, and his quest to make his own autobiography. Starring Wallace Shawn and Bob Balaban.

While working on the film, Alexander held all fashion sales appointments at the Rogers loft, which became a part of the brand’s story. With many thanks to Susan Meiselas.


January 2011, colette Paris invited Alexander for a special 3 week Pop-Up store during Mens Fashion week. This was his first pop-up store, and spread awareness of the brand to a new worldwide audience.


It started as a simple idea – to open a small pop-up shop for Christmas at 77 Delancey St. It proved so popular that it stayed open for 7 months, and Alexander began looking for a permanent retail home.


The first complete home for the brand – 14 Orchard Street – with design studio and production workshop, it became a special place for guests to explore the entire history of the brand’s designs.


Alexander moved to the larger corner location at 14 Orchard Street – and opened a more expansive flagship store – featuring the new shirt, pajama, and womens collections – and housing the entire archive of the brand’s historical designs.


Alexander founded Metrograph at 7 Ludlow Street. Marrying his love of cinema and his love of design – Alexander designed the entire space from chairs to tables to lights – to create a magical home for film lovers and one of the most talked about hang outs in New York. Programmed by Artistic Director Jake Perlin. Located around the corner from the 14 Orchard Street store.


Launch of our newest olch.com website. New products, and new categories added each week….